BACKGROUND
A Corporate IT Manager always gets to do the impossible and receives highly requiring tasks from other departments. He is to possess extraordinary qualities and reach to extraordinary technoogies to complete his daily work.
IDEA
Developed three of the online video multi-ending story (Sales Manager, Social Media Team, Managing Director). If user is to choose the optional story “Ask IBM” the user would get the special contents from IBM as part of IBM market reach and product presentation.
Multi-Ending Online Video
Audience can select its ending by clicking button at the end scene.
Here is one of the story about “Social”.
"Social" Ending A - Solve by yourself
"Social" Ending B - Ask for IBM
"Social" Ending C - Complain
Title design
It’s Tough To Be A IT Manager
Client: IBM Japan
Agency: Ogilvy & Mather Japan
Creative Director: Kohei Mastui
Art Director: Takashi Tsukamoto
Producer: Shinichi Kuwabara
Film Director: Junji Kojima (teevee graphics)
Animation: Yujjiro Izumi, Naoya Outida (teevee graphics)